When white space makes you well up
Last Thursday, there was a shooting in the Capital Gazette newspaper in Annapolis, Maryland.
On Friday, the Gazette put out a damn paper, and ran this as its editorial page.
I nearly cried looking at this. What gives it power is not just the words. It’s the space around the words.
Imagine if that powerful statement had appeared like this:
There’s no impact at all.
I’m always telling people, “Don’t fill up your poster! You don’t need to cover every inch with stuff!” This is the kind of stuff I’m talking about.
On Friday, the Gazette put out a damn paper, and ran this as its editorial page.
Today, we are speechless. This page is intentionally left blank today to commemorate victims of Thursday’s shooting in our office.
I nearly cried looking at this. What gives it power is not just the words. It’s the space around the words.
Imagine if that powerful statement had appeared like this:
There’s no impact at all.
I’m always telling people, “Don’t fill up your poster! You don’t need to cover every inch with stuff!” This is the kind of stuff I’m talking about.
Comments
Post a Comment