Posts

Showing posts from December, 2018

Critique and makeover: Buffer it out

Image
Today's poster is a contribution from William Elaban. This was not for a conference, but a class. Click to enlarge! Now, I have to apologize to William here, because my first reaction to this poster is not a kind one. But sometimes, my first reaction to a poster is: “Blow it up. Blow it all up. Blow it all up and start again.” This poster has deep structural issues. There is too much text. The reading order is all over the place. When the problems are that big, you want to see a fresh page. But first impressions can lie. Then I calm down and start tinkering. And by following some of the usual design principles, the poster slowly but steadily gets better. The first thing I did was get rid of lines. Underlined text and boxes were immediately banished. Headline case was replaced with sentence case. Next, I tackled the table. I gave it a more standard format, with just horizontal lines separating the top, header, and bottom. I cut the large number of decimal places down to a more reas